Over the past few years, Black Friday has traditionally marked the beginning of the Christmas trading period and this day has become increasingly significant in the process. There has been real competition to offer the best discounts. Singles Day and Cyber Monday have also become established as fixed dates for bargain hunters, in addition to Black Friday. These days, many online shops offer attractive deals to draw in customers over a two-week period– starting on Singles Day and finishing at the end of Cyber Week.
CRIF used the credit checks made by their customers with online shops to investigate on which days purchases were most frequently made.
In 2024, more queries (211,950) were initiated on Black Friday than on any other day. This is a reduction of 3.5% compared with the previous year, confirming the trend observed in previous years. Online retailers are increasingly offering special discounts, even on days before and after Black Friday. The same trend is also evident from the number of queries across the entire discounting period, with 1,841,337 credit checks being carried out. Excluding the year of the pandemic (2020), this sets a new record.
We still saw the largest number of queries on Black Friday in 2024, but the percentage share has fallen over the years. This year, the share was 11.5%, compared with 13.6% in 2019.
On the other hand, Cyber Monday has been catching up. This year, the number of queries was 153,595, setting a new record. The number of credit checks carried out on Singles Day also rose.
